SeoSombra’s Secrets – SSS

If you’re attempting to conduct some reputation management through the search results, subdomains are a good choice for very powerful domains. You do have to be careful, because subdomains don’t always pass the same quality/quantity of shared link love (remember my rising tide theory) around the site. However, subdomains, unlike subpages, can fill up the entire search listing if properly employed. You’ll need a very strong site first, preferrably one that has strong links into several top-level sections and is ranking #1 for all the searches you want to dominate. From there, divide up some top level pages into, for example, services.domain.com, contact.domain.com, articles.domain.com, etc. You’ll find that these pages will often rank right below your main domain (and push down the other content) in the SERPs.