Changing Your Internal Anchor Text
Sometimes, you’d love to link to your home page with your keyword as the anchor text, but it just doesn’t look right in the top menu or sidebar. An easy way to make your internal anchor text links reference your content with the anchor text you want while still maintaining the sensibility of your permanent navigation is to:
- Place your header/sidebar/permanent nav into an iframe that you serve on every page (that also limits the amount of unique content the spiders have to crawl per page – a nice benefit)
- In your footer, link to your content as you see fit – it makes more sense to use anchor text here and will serve to give you the kind of internal linking you want for both engines and visitors
Obviously, you can overdo this and get penalized, but if employed properly, it’s a great way to leverage your internal link juice in a more optimized fashion.
