Geotargeting? Use Addresses
The folks inside the search engines and studying the local search space seem to agree – putting your business’ address at the footer (or header) on every page of your site is a great way to pull in local search traffic. Not only does it help the engines to identify your location more properly, it’s also terrific to get local modifiers into your longer tail queries. Just by having location information (particularly city & state) on the page, you might find you’re relevant and ranking for queries you never saw traffic from before.
