You’d Be Amazed at the Interviews You Can Get
One of the most overutilized tactics in the SEO world to get links and attention is the interview. They’ve gotten so over-used that many people won’t even link to them anymore. However, outside our little tech community, things are very different.
I’m always surprised to see a tiny little blog from one of our clients score an interview with a writer of a big, important best-seller. I’ve seen online sites about TV shows get interviews with actors and actresses, much to their fans’ delights. I’ve seen sites about niche industries get quotes and interviews from the bigwigs of their more general industry cousins. It’s remarkable – and you really never know until you ask.
My recommendations – seek out those folks who have “fame” in the wider, offline media that relate somehow to your site’s content and go for the gusto. You’ve got nothing to lose but an email, and everything to gain, particularly if your questions are relevant, insightful and elicit something truly new and interesting.
