Live.com Loves KWs in the URL
I’ve spent a lot of time running searches a Live.com this week and noticed that, more than any of the other engines, Live seems to rank domains and pages that have the keywords in the URL, and the domain name. This appears to work equally effectively for subdomains, so using a subdomain strategy when targeting Live in particular may be a great way to go. Of course, they’re one of the most active engines about algo shifts, so it may not last for long, but its certainly effective right now.
Find out what the engines think are your most important pages
This is an easy one – it’s not perfect, but it will give you a fairly good idea of which pages on your site have the most “juice” with each of the engines. Use the query format – site:yourdomain.com inurl:www (sorry folks who don’t use the www). Here’s some examples:
- http://www.google.com/search?hl=en&q=site%3Aseomoz.org+inurl%3Awww (I note that this matches up almost exactly with the data webmaster central gives me for pages with the most links)
- http://search.yahoo.com/search?p=site%3Aseomoz.org+inurl%3Awww – Yahoo! has a bit of a different opinion (but still looks very relevant)
- http://search.live.com/results.aspx?q=site%3Aseomoz.org+www – at Live.com, they don’t allow the “inurl” operator, so you can just use “www” which may skew things a bit, but you’re still likely to see many of the most important pages first
This can be very useful for figuring out where your high link juice pages are and re-directing some of the goodness over to places that need it.
